Accredited Customer Experience (ACX) Masters
The ACXM training programme encompasses theoretical and practical training in customer centric concepts and tools from the CEMMethod - designed to enable you in strategic customer centric design and transformation. We believe in a learning by doing approach, therefore this course entails the practical application of key learnings to a real-life case study for maximum benefits to be realised. Attendees will attain the globally recognised ACX Masters level accreditation through the BP Group.
Description
This four-day, immersive programme equips you to design and deliver real customer experience transformation using the globally recognised CEMMethod™, developed by our long-standing partner, the BP Group.
Through hands-on application to real-world scenarios, you will learn how to:
- Design end-to-end customer journeys that deliver meaningful outcomes
- Identify where experiences break down and how to fix them
- Align teams, roles and metrics around customer success
- Turn ideas into a clear, actionable transformation plan you can implement immediately
You won’t just learn concepts — you will leave with the skills, tools and confidence to lead customer experience improvements in your organisation, with measurable impact on service, cost and growth. This is a hands-on, practical course that focuses on doing, not theory — giving you a clear staging ground to shift towards customer-centric ways of working. As a result there is no exam requirement.
What you will learn
- Develop an understanding of Outside-In thinking.
- Define the full customer lifecycle of a priority customer category.
- Use the Innovation Formula to ideate and redesign that lifecycle.
- Understand the alignment of the customer lifecycle to organisational outputs, business and customer outcomes, rewards and mindsets.
- Review the organisation structure and re-align roles to deliver successful customer outcomes.
- Understand the broader customer experience ecosystem and develop an action plan to deliver CX traction.
Pre-requisites
No prerequisites are required for this course.