Ideation Master Class
Description
Finding the RIGHT solution to a problem is not that straight-forward. The divergent and convergent thinking techniques covered in this course assists in creating a broad range of ideas before applying further techniques to find the ideas with the most potential.
In this course you will learn creative/lateral thinking techniques that will help you develop more creative ideas. You will also learn techniques to evaluate, select and prioritise ideas
Overview
•Learning practical creative thinking techniques to help with more creative ideas
•Applying the techniques using real-world problems
•How to prepare for ideation workshops
•Combining individual and collective idea generation in a structured manner
•Leaning techniques for each step in the ideation process
What you will learn
Method
•What is creativity and innovation?
•Drivers and types of innovation
•Convergent and divergent thinking
•Ideation theory, myths and perceptions
•The innovation ecosystem
•Preparing for ideation sessions
•The ideation process
Key techniques
•Creative thinking techniques
•Generating ideas in teams
•Evaluating ideas
•Selecting ideas
•Prioritising ideas
Practical
•Various exercises and case studies to practice techniques
Who Should Attend?
•Anyone tasked with finding creative solutions to problems
•Project teams
•Process and Business analysts
•Innovation teams
•Product owners